|PROCESS / LOWE'S | BAY6||UNITEDDSN.COM|
LOWE'S HOME IMPROVEMENT
United was challenged with elevating Lowes Aquasource brand from a weak “me too” brand, into a credible and fashionable plumbing brand of choice for the design savvy, yet price-conscious consumer. United created a brand identity and packaging that effectively competes with category leaders such as Kohler, Moen and Delta.
REPOSITIONED TO CREATE CREDIBILITY IN A STYLE DRIVEN CATEGORY
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