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AQUASOURCE
LOWE'S HOME IMPROVEMENT

 

 

 

United was challenged with elevating Lowes Aquasource brand from a weak “me too” brand, into a credible and fashionable plumbing brand of choice for the design savvy, yet price-conscious consumer. United created a brand identity and packaging that effectively competes with category leaders such as Kohler, Moen and Delta.

REPOSITIONED TO CREATE CREDIBILITY IN A STYLE DRIVEN CATEGORY

  01

  BRAND
  STRATEGY

  02

  PRINT
  ADVERTISING

  03

  PACKAGING
  DESIGN

  04

  BRAND
  GUIDELINES

 

CREATIVE EXPLORATORY


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