PROCESS / LOWE'S   |   BAY6 UNITEDDSN.COM

LOWE'S BAY6
THE PROCESS

 

 

 

With B6 United has transformed the way value brands within the retail world are communicated. No longer is the value brand a crude unconsidered default purchase, but rather an intelligent alternative offering.
A clean, contemporary and distinct brand image with versatility that allows it to cross all departments and categories with the store.

BRAND CATEGORIES
Contractor Supplies / Lighting / Basics / Hardware / Tools / Flooring / Seasonal

 

AN IMPACTFUL, INTELLIGENT, VALUE, BRAND.

  01

  BRAND
  STRATEGY

  02

  PRINT
  ADVERTISING

  03

  PACKAGING
  DESIGN

  04

  BRAND
  GUIDELINES

  05

  IN-STORE
  MERCHANDIZING

  06

  EDITORIAL
   

 

CREATIVE EXPLORATORY


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