united* // PERRY SEELERT

perry seelert
co-founder // strategic partner

Perry is the strategic partner of united* and has been on the front edge of change in the branding world throughout his career. Known for and recognized as one of the leading authorities on retailers’ proprietary brands, he has shaped retail clients’ programs directly across four continents. He has a unique insight into the realities of sales and marketing within a retail organization, which enables him to realize the true potential for a brand within this environment.

Perry led C&M Marketing, a 50+ person design firm and subsidiary of Daymon Worldwide, Inc., and was Chief Marketing Officer of the parent organization. Perry reinvigorated the agency’s creative approach and reputation, winning numerous design awards and establishing it as the leader in its field.

Prior to C&M Marketing, Perry was VP/Management Director of Saatchi & Saatchi’s Collaborative Marketing division. There he was responsible for leading this worldwide agency’s initiative to drive Procter & Gamble’s co-marketing at key retail customers in the U.S.

Perry is a dynamic presenter who captivates audiences with his unique insight into branding, innovation and how CPGs can marry their strategies into the environment they live in. His highly rated presentations have been featured at the Institute of International Research’s “Future Trends”, “Fuse” and “Private Label Impact” conferences, CIES, the global food business Future Leaders’ Forum, IRI’s Consumerama, Western Michigan University’s annual food marketing conference and Daymon Worldwide’s Biennial forums.

Having worked and lived across the United States, Perry now lives in his hometown of Wilton, Connecticut. He is a graduate from Northwestern’s Kellogg School and Hamilton College.

drop a line // perry@uniteddsn.com

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