|WORK / LOWE'S | BLUE HAWK||UNITEDDSN.COM|
LOWE'S HOME IMPROVEMENT
Blue Hawk originally only existed in one category within the store, by elevating the brand and creating a clear information hierarchy system, we were able to extend the brand into new categories across the store. Blue Hawk became a brand that was more meaningful for the contractor and heavy DIY user and in turn created greater brand presence and credibility across the store.
Contractor Supplies / Tools / Hardware / Painting and Accessories / Outdoor and Garden / Storage
CONTRACTOR CREDIBILITY THROUGH A UNIFIED BRAND
|IN STORE / ON THE SHELF|
|PROCESS / LOWE'S | BLUE HAWK||UNITEDDSN.COM|
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