WORK / LOWE'S   |   BLUE HAWK UNITEDDSN.COM

BLUE HAWK
LOWE'S HOME IMPROVEMENT

 

 

 

Blue Hawk originally only existed in one category within the store, by elevating the brand and creating a clear information hierarchy system, we were able to extend the brand into new categories across the store. Blue Hawk became a brand that was more meaningful for the contractor and heavy DIY user and in turn created greater brand presence and credibility across the store.

BRAND CATEGORIES
Contractor Supplies / Tools / Hardware / Painting and Accessories / Outdoor and Garden / Storage

CONTRACTOR CREDIBILITY THROUGH A UNIFIED BRAND

  01

  BRAND
  STRATEGY

  02

  PRINT
  ADVERTISING

  03

  PACKAGING
  DESIGN

  04

  BRAND
  GUIDELINES

  05

  IN-STORE
  MERCHANDIZING

  06

  WEB &
  SOCIAL MEDIA

 
 

IN STORE / ON THE SHELF

 
PROCESS / LOWE'S   |   BLUE HAWK UNITEDDSN.COM

THE PROCESS

 

 


CREATIVE EXPLORATORY


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