|WORK / EOTECH | HOLOGRAPHIC WEAPON SIGHTS||UNITEDDSN.COM|
With an unrivaled reputation for producing the world’s most innovative, high-performance optics, EOTech are the first choice for military, elite operators, agencies and law enforcement across the globe. Their unique Holographic Weapon Sights (HWS) are widely recognized as the fastest target acquisition optics in the world today.
In seeking to build stronger awareness with the consumer audience, EOTech partnered with United to develop a strategic advertising campaign that would quickly and effectively communicate the benefits of HWS to consumers within the hunting, competition and recreational shooting categories. The ‘UNMISTAKABLE” ad campaign immediately set itself apart from a sea of predicable, poorly executed competitor offerings thanks to it’s clean, bold and visually impactful design. The campaign features EOTech products from a first-person perspective putting the sights ‘into the hands’ of the viewer, clearly highlighting the benefit of two eyes open target visibility and acquisition. The ads speak directly to EOTech’s position as the authority in Holographic Weapons Sights with one, simple, powerful statement - UNMISTAKABLE.
With the creation of the 2015 EOTech catalogue. United purposely moved away from the typical overly complex and confusing publications that typifies the optics category, by adopting a bold, clean design aesthetic. United created a catalogue that clearly communicated the benefits of HWS technology, educated the consumer and presented EOTech as the true authority and unquestionable leader in high-performance optics. The finished catalogue, once distributed was acknowledged by EOTech’s senior team as their most effective sales tool to date.
GIVING THE WORLDS LEADING AUTHORITY IN HOLOGRAPHIC WEAPONS SIGHTS A POWERFUL CONSUMER VOICE