WORK / A&P   |   GREEN WAY UNITEDDSN.COM

GREEN WAY
A&P SUPERMARKETS

 

 

 

Greenway is a unique vision unheard of before within North American grocery retailers, that brings organic, natural and ecological together as one beautifully dynamic brand.
With unique natural product photography and a clean simple look, United together with A&P created a unique interpretation of what an organic brand should be. A truly fresh approach that stands out from the chaos on today's shelf. Green Way sets the new standard in how retails look at the creation of their private brands.

THE CREATION OF the first private label organic, natural & eco retail brand

  01

  BRAND
  STRATEGY

  02

  PACKAGING
  DESIGN

  03

  BRAND
  COLLATERAL

  04

  BRAND
  MANUAL

  05

  PRINT
  ADVERTISING

  06

  VEHICLE
  LIVERY

  07

  WEB &
  SOCIAL MEDIA

 
 
PROCESS / A&P   |   GREEN WAY UNITEDDSN.COM

THE PROCESS

 

 

CREATIVE EXPLORATORY: