united* // greenway

view design details

project - greenway

launched - 2009

location - usa east coast

with unique natural product photography, and a clean simple look, united* together with A&P created a new interpretation of the organic brand. a truly fresh approach that stands out from the clutter on today's shelf. greenway is the new standard in organic, natural and ecological brands.

what we did - united* created all points of touch for the green way brand from the brand identity, packaging, the website to the environmental and marketing media.

CASE STUDY // 002 // GREENWAY / A&P

shaking the granola out of green!
with a revolutionary retail brand.
a unique vision that combines the
concepts of organic, natural &
ecological together into one
dynamic brand.

“our greenway organic yogurts
were the #1 top seller in their 1st
month of being launched”

doug palmer // VP own brands // a&p

beyond the package...

please use the scroll bar to view full case study

002-01 // brand identity

002-02 // packaging design applications

002-03 // packaging design applications

002-04 // media advertising