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WORKS / A&P   |   HARTFORD RESERVE UNITEDDSN.COM

HARTFORD RESERVE
A&P SUPERMARKETS

 

 

 

United took premium to the next level for A&P with the creation of Hartford Reserve. With a beautiful "less is more" approach, Hartford Reserve replaced Masters Choice, North America's first premium retail brand. A multi-category program developed over 2 years.

United redefines thE North American private label premium brand with a nod towards the retailer's founder.

  01

  BRAND
  STRATEGY

  02

  PACKAGING
  DESIGN

  03

  BRAND
  COLLATERAL

  04

  BRAND
  MANUAL

  05

  PRINT
  ADVERTISING