spacer Hartford Reserve

© 2006-2008 united dsn, llc
all rights reserved.

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Packaging line Coffee Deli presence

 

 

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project - hartford reserve

launched - 2009

location - usa east coast

united* took premium to another level for a&p with the creation of the hartford reserve brand, with a beautiful “less is more” approach. hartford reserve replaces master choice, north americas first premium retail brand. a multi-category program is being developed over a period of 2 years.

what we did - united* created all points of touch for the hartford reserve brand from the brand identity, the unique language for the brand, packaging, to the web and environmental and marketing media.

            

CASE STUDY // 003 // HARTFORD RESERVE / A&P

united* & a&p redefine the north
american private label premium brand with a nod towards the
retailer’s founder.

 Hartford Reserve Brand Identity Spacer Gouda Via Roma Brand Identity

 

“we were the first retailer in north america to
develop a premium private label brand,
& now the time has come again to redefine &
establish the new benchmark”

 

 

doug palmer // VP own brands // a&p

        
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asterisk please use the scroll bar to view full case study Please use scroll bars003-01 // brand identity

 

 Please use scroll bars003-02 // packaging line  001-03 // re-defining the coffee category 003-04 // deli presence     003-05 // cross category marketing