WORKS / LOWE'S   |   ATURA UNITEDDSN.COM

LOWE'S IDYLIS
THE PROCESS

 

 

 

We worked with the Lowe's team to re-position and re-brand the Idylis brand and line of products. Moving it from its core, air and water purification offering into a broader more comprehensive set of appliances that exemplify ʻhealthy livingʼ.

 

REPOSITIONING & rebranding products for a better life

  01

  BRAND
  STRATEGY

  02

  PRINT
  ADVERTISING

  03

  PACKAGING
  DESIGN

  04

  BRAND
  GUIDELINES

  05

  IN-STORE
  MERCHANDIZING

 
 

CONCEPT WORK


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