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WORK / MELLO YELLO  +  REALTREE UNITEDDSN.COM

THE COCA-COLA COMPANY
MELLO YELLO + REALTREE

 

 

 

Coca-Cola partnered with United to reinvigorate the fortunes of a classic soda from their extended portfolio. The challenge: to once again make Mello Yello credible, exciting and truly reflective of the ‘blue collar’ male audience that lies at the brand's core.

The Coca-Cola brand team brilliantly engineered a partnership between Mello Yello and the Realtree brand. United, working closely with the brand and design teams, developed a powerful limited edition 360 campaign that targeted all touch-points for the iconic brand.

Authenticity was key to the success of this new project. In creating an advertising campaign featuring David Blanton, renowned outdoorsman and presenter of Realtree Outdoors (TNN), United successfully captured the essence of the outdoor world. 

Bold, rugged and unashamedly American, the new Mello Yello tagline ‘This is MY World’ speaks to the passion, pride and sense of adventure that embodies the Mello Yello consumer and the Mello Yello brand.

 

A UNIQUE BRAND PARTNERSHIP
BRINGS TO LIFE A
LONG-FORGOTTEN SODA ICON.

 
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  BRAND
  STRATEGY

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  PACKAGING
  DESIGN

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  OUT OF HOME
  ADVERTISING

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  POS
   

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  RADIO
  SCRIPT

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  WEB &
  SOCIAL MEDIA

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  TAGLINE