|WORK / UNDER ARMOUR | GOLF||UNITEDDSN.COM|
Under Armour has been a respected staple within the athletic and training ware industry for over 20 years. They have garnished much attention and reputation as one of the premier sports outfitters in the professional and training sports arena.
United was charged to develop a brand positioning in the introduction of Under Armour's golfing product line. Through audit and research, along with an understanding of the game, United created a visual language that speaks to Under Armour's attitude and position, "Drive the game".
To achieve this, United created an own-able logo and lock-up to accompany Under Armour's already established brand recognition, ultimately elevating the branding experience as Under Armour seeks to expand its advanced technology and product line.
GIVING A LEADING ATHLETIC BRAND AN OWN-ABLE VOICE AND POSITION AS IT GOES TO MARKET