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WORK / PELICAN PRODUCTS UNITEDDSN.COM

PELICAN PRODUCTS
 

 


 
 

For 40 years Pelican has been recognized as the industry standard in protection. No matter what the challenge, Pelican is protection.

Despite a superior product offering and a consumer-focused range that already included photography equipment cases, phone and tablet protection, coolers, luggage and lighting, Pelican found itself being drowned out by more aggressive, competitive brands. 

UNITED REDEFINED, REPOSITIONED AND CREATED
A UNIFIED BRAND MESSAGE

To achieve this, United created a new brand voice, and attitude, and positioning that elevates Pelican in the eyes of the consumer. Speaking with authority to the engineering innovation, and product quality that sets Pelican products apart. United evolved the company's simple "manufacturing" story to a more engaging aspirational lifestyle message.

The new brand program United developed has helped Pelican gain representation in new retailer channels and has created greater consumer awareness of the brand.

 

TURNING A MANUFACTURING PRODUCT-BASED COMPANY INTO AN ASPIRATIONAL LIFESTYLE BRAND.

 
  01

  BRAND
  STRATEGY

  02

  TV
  ADVERTISING

  03

  PRINT
  ADVERTISING

  04

  WEB &
  SOCIAL MEDIA

  05

  PACKAGING
  DESIGN

  06

  PRODUCT
  MANUAL

  07

  PHOTOGRAPHY
   

  08

  TRADESHOW
  DESIGN

 

CREATIVE EXPLORITORY