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WORK / PELICAN PRODUCTS UNITEDDSN.COM

PELICAN PRODUCTS
 

 


 
 

For 40 years Pelican has been recognized as the industry standard in protection. Tested in the harshest environments and trusted by professionals everywhere. No matter what the challenge... Pelican is protection.

Despite a superior product offer and a consumer focused range that already included photographic equipment cases, phone and tablet protection, coolers, luggage and lighting, Pelican found themselves being drowned out by more aggressive, competitive brands. 

UNITED RE-DEFINED, REPOSITIONED AND CREATED
A UNIFIED BRAND MESSAGE

To achieve this, United create a credible new brand voice, an attitude and positioning that would elevate Pelican in the eyes of the consumer, speaking with authority to the engineering, innovation and product quality that sets Pelican products apart - moving on from a simple ‘Manufacturing' story to one of an engaging, aspirational lifestyle brand.

The new brand program United developed has helped Pelican gain representation in new retailer channels and has created greater consumer awareness of the brand.

 

TURNING A MANUFACTURING PRODUCT BASED COMPANY INTO AN ASPIRATIONAL LIFESTYLE BRAND.

 
  01

  BRAND
  STRATEGY

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  TV
  ADVERTISING

  03

  PRINT
  ADVERTISING

  04

  WEB &
  SOCIAL MEDIA

  05

  PACKAGING
  DESIGN

  06

  PRODUCT
  MANUAL

  07

  PHOTOGRAPHY
   

  08

  TRADESHOW
  DESIGN

 

CREATIVE EXPLORITORY