|WORK / PELICAN PRODUCTS||UNITEDDSN.COM|
For 40 years Pelican has been recognized as the industry standard in protection. Tested in the harshest environments and trusted by professionals everywhere. No matter what the challenge... Pelican is protection.
Despite a superior product offer and a consumer focused range that already included photographic equipment cases, phone and tablet protection, coolers, luggage and lighting, Pelican found themselves being drowned out by more aggressive, competitive brands.
To achieve this, United create a credible new brand voice, an attitude and positioning that would elevate Pelican in the eyes of the consumer, speaking with authority to the engineering, innovation and product quality that sets Pelican products apart - moving on from a simple ‘Manufacturing' story to one of an engaging, aspirational lifestyle brand.
The new brand program United developed has helped Pelican gain representation in new retailer channels and has created greater consumer awareness of the brand.