|WORK / SOG | KNIVES & TOOLS||UNITEDDSN.COM|
KNIVES & TOOLS
To create a more accessible Multi-Tool family, designed to compliment the lifestyles and aesthetics of a modern, generalist user, SOG created the Q Series. Bringing together the functionality of traditional, high-quality tools and a modernist design aesthetic more related to cutting edge technology, the Q Series represents the next evolutionary step in everyday carry Multi-Tools.
United focused on creating an elevated brand presentation for the Q Series that effectively communicated the sleek, minimalist design, outstanding product quality and the new direction that this family of Multi-Tools represented.
The SOG brand is known for it’s extensive tactical knife and gear product portfolio. To enable them to reach a much wider audience, United developed the contemporary packaging ensuring that it was as at home in the Knife section of a Cabela’s or on the shelves of an Apple store.
TAKING A DESIGN FUTURIST APPROACH TO BRANDING & PACKAGING FOR THE NEXT GENERATION OF MuLTI-TOOLS