|WORK / SOG | KNIVES & TOOLS||UNITEDDSN.COM|
KNIVES & TOOLS
In looking to create a more accessible multi-tool family, one designed to compliment the lifestyles and aesthetics of a modern, generalist user, SOG created the Q Series. Bringing together the functionality of traditional, high-quality tools and a modernist design aesthetic more akin to cutting edge technology, the Q Series represents the next evolutionary step in EDC.
United were called upon to create an elevated brand design for the Q Series that effectively and powerfully communicated the sleek, minimalist design, outstanding product quality and bold new direction that this new family of Multi-Tools represented.
In order to clearly differentiate the Q Series from competitive offerings UNITED set about creating branding and packaging every bit as clever as the products themselves, considering the use of eco-smart materials, structural packaging solutions designed for a minimal footprint and developing innovative new ways to communicate product features both in and on box, all the time maintaining a contemporary, sophisticated and high-quality finish.
TAKING A DESIGN FUTURIST APPROACH TO BRANDING & PACKAGING FOR THE NEXT GENERATION OF SOG MILTITOOLS