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SOG
KNIVES & TOOLS
Q-SERIES
 


 
 

To create a more accessible Multi-Tool family, designed to compliment the lifestyles and aesthetics of a modern, generalist user, SOG created the Q Series. Bringing together the functionality of traditional, high-quality tools and a modernist design aesthetic more related to cutting edge technology, the Q Series represents the next evolutionary step in everyday carry Multi-Tools.

United focused on creating an elevated brand presentation for the Q Series that effectively communicated the sleek, minimalist design, outstanding product quality and the new direction that this family of Multi-Tools represented.

The SOG brand is known for it’s extensive tactical knife and gear product portfolio. To enable them to reach a much wider audience, United developed the contemporary packaging ensuring that it was as at home in the Knife section of a Cabela’s or on the shelves of an Apple store.

 

TAKING A DESIGN FUTURIST APPROACH TO BRANDING & PACKAGING FOR THE NEXT GENERATION OF MuLTI-TOOLS

 
  01

  PRODUCT
  NOMENCLATURE

  02

  BRAND
  DESIGN

  03

  STRUCTURAL
  & PACKAGING
  DESIGN

  04

  ICONOGRAPHY
 

  05

  LABELLING
  SYSTEMS

  06

  SUPPORTING
  MATERIALS

 
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