WORK / THERMAREST   |   OUTDOOR EQUIPMENT UNITEDDSN.COM

THERM-A-REST

 

 

 
Untitled Document
Despite Therm-a-Rest’s category leading position and a lifetime spent obsessing over the engineering challenges of sleep system technology, they found themselves surrounded by younger, hungrier (and often more agile) competitors in the Outdoor space.

Like many manufacturing based businesses Therm-a-Rest own marketing and advertising had failed to effectively communicate the product quality and category leading innovation on which the brand had been founded. UNITED set about creating an elevated brand positioning and brand strategy for Therm-a-Rest that would reestablish the U.S leading inflatable mattress brand as the authority in Camping Comfort - offering a complete camping solution.

Following an immersive deep dive category audit UNITED identified exactly where the opportunity existed for a unique, ownable and credible new Therm-a-Rest brand. Drawing inspiration from the metallic silvers and thermal properties associated with Therm-a-Rest proprietary mattress technologies the new Therm-a-Rest lifestyle brand is sharp, engaging, design focused and entirely in-tune with today’s Outdoor audience.
 

REBRANDING AND REPOSITIONING THE U.S. MARKET LEADER IN OUTDOOR RECREATION PRODUCTS AS AN ASPIRATIONAL 'CAMP COMFORT' LIFESTYLE BRAND

 
  01

  STRATEGIC BRAND GROWTH
  PRODUCTS, OFFERINGS,
  CONSUMER & MARKETPLACE

  02

  POS
  DESIGN

  03

  COMMUNICATION HIERARCHY
  AND DESIGN

  04

  BRAND
  PACKAGING

  05

  BRAND &
  BRANDED CONTENT
  CREATION

  06

  BRAND
  GUIDELINE
  CREATION

  07

  ADVERTISING CAMPAIGN
  PRINT, DIGITAL, SOCIAL, EVENT

  08

  WEBSITE
  DESIGN

  09

  ROLLOUT & BRAND
  LAUNCH SUPPORT

  10

  CLIENT SUPPORT
  & CONSULTATION