“body sprays are ok,
if you’re 14...”

rumbleph1sh, girl // 06.15.05
chat room conversation about tag and axe

the social icons and status symbols who endorse a product are key, because consumers often want to aspire beyond their life stage.

teens latch on to the "must-have" tools, toys and fashion items that express who they are as individuals

teens are looking to align themselves with
brands and individuals who speak their
language. they are smart and see through
the "follower" and "wannabe" brands.