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WORK / UNDER ARMOUR UNITEDDSN.COM

UNDER ARMOUR
GLOBAL FOOTBALL /
CLUTCHFIT


 
 

Under Armour has been a dominant force amongst the athletic and training ware industry since it’s founding in 1992. They have earned a title and reputation as one of the premier sports outfitters in the professional realm.

United was charged to introduce Under Armour’s recent development in their Global Football product line, specifically the newly updated technology in football boot design. Through audit and research, and the understanding of the game, United locked onto the key characteristics displayed in Under Armour’s, 'Clutchfit' boot; controlling the pitch, and the power of commanding the field with direction and finesse. 

To Achieve this, United created a brand voice that speaks directly to the elements of the game that make this boot a game changer, and elevated Under Armour to the level of true brand aspiration. Through developing an own-able advertising campaign, Under Armour is set to further release future developments in their football product line category.

 

PARTNERING WITH THE WORLD LEADER IN ATHLETIC TRAINING WARE TO INTRODUCE A NEW LINE OF ADVANCED FOOTBALL BOOT TECHNOLOGY

 
  01

  PRINT
  ADVERTISING

  02

  DIGITAL
  ADVERTISING

  03

  RETAIL
  WINDOW
  POSTER

  04

  INSTORE POP
  (FOOTWARE TOWER)

  05

  SOCIAL
  MEDIA