|WORK / UNDER ARMOUR||UNITEDDSN.COM|
Under Armour has been a dominant force amongst the athletic and training ware industry since it’s founding in 1992. They have earned a title and reputation as one of the premier sports outfitters in the professional realm.
United was charged to introduce Under Armour’s recent development in their Global Football product line, specifically the newly updated technology in football boot design. Through audit and research, and the understanding of the game, United locked onto the key characteristics displayed in Under Armour’s, 'Clutchfit' boot; controlling the pitch, and the power of commanding the field with direction and finesse.
To Achieve this, United created a brand voice that speaks directly to the elements of the game that make this boot a game changer, and elevated Under Armour to the level of true brand aspiration. Through developing an own-able advertising campaign, Under Armour is set to further release future developments in their football product line category.