|WORK / UNDER ARMOUR||UNITEDDSN.COM|
Under Armour has earned a position in the market reserved only for the top tier athletic brands; achieved through maintaining innovative and revolutionary design. Taking the standard in athletic training ware and elevating the experience to the level of professional performance.
United was charged to introduce Under Armour’s latest development in their Global Football product line, namely the newly designed, ‘Spotlight’ football boot. Through audit and research, and the understanding of the game, United was able to translate the essence of speed and explosive movement into an advertising campaign that speaks to the modern football player and the need for speed in every direction.
To achieve this, United created a brand voice that speaks directly to the elements of the game that make this boot a game changer, and elevated Under Armour to the level of true brand aspiration. Through developing an own-able advertising campaign, Under Armour is set to further release future developments in their football product line category.