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WORK / UNDER ARMOUR UNITEDDSN.COM

UNDER ARMOUR ELEMENTS
 

 


 
 

Under Armour is recognized as the worlds most aggressive and ambitious sports brand when it comes to market expansion, category expansion and product development. They constantly look to gain the leading edge with a relentless pursuit of innovation and new product development.

UA Coldgear Armour Elements is the first line of compression gear Under Armour has introduced using a combination of UA Storm and Coldgear Infrared technology. The apparel provides athletes relentless warmth, support and comfort in extreme weather conditions on the training field.

United partnered with the Under Armour team, developing a full 360° launch campaign that powerfully communicated the unique product attributes of the performance focused UA Coldgear Armour Elements brand. The campaign strategy was brought to life across, web, social media, print advertising and go-to-market manuals.

 

A SUPER HERO PERSONALITY FOR
UNDER ARMOUR'S LATEST BRAND,
DESIGNED TO DO WAR
WITH EXTREME ELEMENTS

 
  01

  BRAND
  STRATEGY

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  BRAND
  IDENTITY

  03

  WEB &
  SOCIAL MEDIA

  04

  PRINT
  ADVERTISING

  05

  COPY
  WRITING

  06

  PHOTOGRAPHY