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VIA ROMA
A&P SUPERMARKETS

 

 

 

This authentic Italian brand capture's true character, expression and emotion, in a way that has not been seen before in US retail design.

A&P partnered with United to create a one-of-a-kind imported italian foods brand. Unique portrait photography, shot on location in Tuscany ensured that the brand maintained the true authenticity found in the products themselves. To date the brand has seen previously unmatched sales figures, with Via Roma often dominating categories and out selling leading national brands. A&P is now in the process of identifying the second round of 200 products to complement the existing line. 

Via Roma not only changed the way A&P does business but it changed the way American Retailers look at developing private label brands.

United created all points of touch for the Via Roma brand from the identity, the unique brand language, product packaging, the web presence, store environment, marketing media and brand guidelines.

A REVOLUTIONARY ITALIAN BRAND THAT CHANGED THE FACE OF AMERICAN PRIVATE LABEL

  01

  BRAND
  STRATEGY

  02

  PACKAGING
  DESIGN

  03

  BRAND
  COLLATERAL

  04

  BRAND
  MANUAL

  05

  PRINT
  ADVERTISING

  06

  WEB &
  SOCIAL MEDIA