united* // via roma

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project - via roma

launched - 2009

location - usa east coast

a&p continued it's partnership with united* to create a one-of-a-kind imported italian foods brand. unique portrait photography, shot on location in tuscany ensured that the brand maintained the true authenticity found in the products themselves. to date the brand has seen previously unmatched sales figures and a&p is now in the process of identitfying the second round of 150 product to complement the existing line.

what we did - united* created all points of touch for the via roma brand from the brand identity, the unique language for the brand, packaging, to the web and environmental and marketing media.

CASE STUDY // 001 // VIA ROMA / A&P

there are 3 million people in tuscany.
all different & all unique.
this authentic italian brand shows their
true character, expression & emotion,
in a way that has not been seen before
in u.s. retail design

this is more than just packaging,
this is about how to create a total
voice for a brand and bringing it
to life.

please use the scroll bar to view full case study

001-01 // brand identity

001-02 // label design for pasta sauce

001-03 // custom photography

001-04 // coming to life on pack

001-05 // you can only capture shots like this on location

001-06 // no detail too small, everything from the descriptor copy to the nutritional panels are unique.

001-07 // custom food photography

001-08 // media advertising