spacer Lime1a spacer collateral collateral collateral spacer collateral spacer collateral collateral collateral

© 2006-2008 united dsn, llc
all rights reserved.

Please use scroll bars  
           

 

 

asterisk

view design details

project - via roma

launched - 2009

location - usa east coast

a&p continued it's partnership with united* to create a one-of-a-kind imported italian foods brand. unique portrait photography, shot on location in tuscany ensured that the brand maintained the true authenticity found in the products themselves. to date the brand has seen previously unmatched sales figures and a&p is now in the process of identitfying the second round of 150 product to complement the existing line.

what we did - united* created all points of touch for the via roma brand from the brand identity, the unique language for the brand, packaging, to the web and environmental and marketing media.

         

CASE STUDY // 001 // VIA ROMA / A&P

there are 3 million people in tuscany.
all different & all unique.
this authentic italian brand shows their
true character, expression & emotion,
in a way that has not been seen before
in u.s. retail design

separator Via Roma Brand Identity   separatorPasta Sauce       No detail too small Separator Custom Photography   Separator

 

this is more than just packaging,
this is about how to create a total
voice for a brand and bringing it
to life.

 
    Please use scroll bars Please use scroll bars Please use scroll bars Please use scroll bars Please use scroll bars Please use scroll bars Please use scroll bars   Please use scroll bars Please use scroll bars   Please use scroll bars Please use scroll bars  
asterisk please use the scroll bar to view full case study  

Please use scroll bars001-01 // brand identity

  001-02 // label design for pasta sauce 001-03 // custom photography 001-04 // coming to life on pack 001-05 // you can only capture shots like this on location 001-06 // no detail too small, everything from the descriptor copy to the nutritional panels are unique.   001-07 // custom food photography     001-08 // media advertising