United attended Brewbound Live in Santa Monica recently.
It was incredibly interesting to meet and spend time with some of the Beer Industries most forward thinking, maverick business leaders, industry veterans and entrepreneurs, each discussing their unique perspectives on the rapidly evolving Craft category.
Private Brands + With A Purpose
United +Velocity United recently attended Velocity, The My (Private) Brand Conference in Charlotte, NC.
On paper, it was a straightforward gathering of Retail CMO’s and Marketing Directors, brought together to share their unique insights and observations on the fastest growing category in Retail.
Retailers have long understood the benefits a well curated private brand can bring.
Increased control, Increased margin and the chance to compete with national brands on price, quality and transparency.