Mello Yello
+ Realtree

Pelican, manufacturers of the best protective equipment cases in the world, sought to establish a consumer brand to match their A-list commercial status.

To do so, it was critical that Pelican develop a truly aspirational message that would speak to and engage the tech-savvy, quality-focused, outdoor consumer: an audience to which Pelican was virtually unknown.

However, working with Pelican was about more than brand storytelling and design. We not only ensured that Pelican owned the identity and marketing strategy required to reach the people they needed to most, but also gave their growing in-house team the thinking, tools and processes required to market themselves effectively.