Colgate® / Optic White ProSeries

The next generation of teeth whitening technology.

Unlike any other whitening toothpaste on the market, Optic White ProSeries has a unique proprietary hydrogen peroxide teeth whitening technology that can remove up to 15 years of stains. It was important that the design spoke to a more premium price point and was elevated away from traditional toothpaste packaging to a more cosmetic personality.

United collaborated with the Colgate design team, Kristina Karaiskos, Gerrard Rizzo, and Maria Rega, in developing the branding and packaging for the next generation of teeth whitening technology - Optic White ProSeries.